| Viewpoint |
February 9, 2023
VIEWPOINT 2023: Andy Behr, Technology Manager, Panasonic Electronic Materials
2022 was a busy year for Panasonic Electronic Materials. Our business managed through unprecedented demand volatility as the electronics industry (and the world writ large) continued its uneven pandemic recovery. While some customers, markets and regions were softer than anticipated, others exceeded expectations — creating forecasting and logistics challenges.
We continued to deliver on our leading-edge circuit board, semiconductor substrate and encapsulation product development roadmaps by introducing our newest high-speed low loss circuit board laminate, MEGTRON 8 during 2022.
Leaning into 2023, our leadership team anticipates more-of-the-same through the first half of next year. Technical trends like advanced 5G deployment (and 6G development!) and heterogenous packaging will continue to drive demand and research. Regional conditions (particularly in China and Europe), energy, and raw material prices are expected to create headwinds. Learning lessons from 2022, we plan to stay nimble with our business and manufacturing strategies to adapt to changing market conditions and continue to develop innovative materials to help our customers succeed.
Andy Behr, Technology Manager
Panasonic Electronic Materials
https://na.panasonic.com/us/
|
|
We search for industry news so you don't need to.
|
|
|
Free Newsletter Subscription
Semiconductor Packaging News is built for professionals who bear the responsibility of looking ahead, imagining the future, and preparing for it.
Insert Your Email Address
|
|
