IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029

New IDC research forecasts a 40% productivity surge in enterprise marketing by 2029 with Generative AI (GenAI). Gerry Murray of IDC anticipates GenAI handling over 40% of marketing tasks, urging leaders to prep for role, skill, and structural shifts.

Read the Full Article

The dedicated team at Semiconductor Packaging News has provided this summary for your convenience.