February 27, 2024

VIEWPOINT 2024: David Malanga, Director of Marketing and Sales – Americas, Heraeus Electronics

VIEWPOINT 2024: David Malanga, Director of Marketing and Sales – Americas, Heraeus Electronics
David Malanga, Director of Marketing and Sales – Americas, Heraeus Electronics
As we reflect on the economic landscape of 2023, we acknowledge the nuanced impact of inflation and higher interest rates on various markets. While certain sectors experienced a slowdown, others demonstrated resilience and marked growth.

The strategic diversity of our material supply across multiple markets has allowed us to adapt to these fluctuations, witnessing a cautious approach to inventory management among our clientele throughout 2023.

In regards to a rebound in 2024, Heraeus envisions a gradual recovery, particularly in the latter half of the year. The global economic landscape remains dynamic, and we anticipate a resurgence in business activities as uncertainties gradually subside. While the challenges posed by inflation and higher interest rates persist, we remain optimistic about the rebound, aligning with our forecast for a more robust economic climate in 2024.

Looking ahead, Heraeus is excited to announce multiple product launches in 2024, particularly in the power electronics and semiconductor packaging markets. These innovations demonstrate our commitment to advancing technology and providing cutting-edge solutions to our diverse customer base.

Amid the global supply chain challenges experienced by many industries, Heraeus has maintained a resilient and reliable supply chain. Our proactive measures, implemented even before the onset of the Covid pandemic, have shielded us from significant disruptions in 2023. As we move into 2024, our commitment to a robust supply chain remains, ensuring continued stability and uninterrupted service to our valued partners.

In the context of persistent hiring challenges within the industry, Heraeus recognizes the importance of talent development and the cultivation of skilled workers. To address this, we advocate for industry-wide collaboration with academic institutions. Partnering with educational establishments and supporting initiatives that provide students with real-world experiences and training is crucial. By bridging the gap between academia and industry, we believe we can contribute to the development of a skilled workforce that meets the evolving needs of our sector.

As Heraeus navigates the complex landscape of 2024, we remain steadfast in our commitment to innovation, resilience, and collaborative efforts that drive positive change within our industry. Together, we anticipate overcoming challenges and embracing opportunities for growth and advancement.

David Malanga, Director of Marketing and Sales – Americas
Heraeus Electronics
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