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  Corporate News Index
October 25, 2007

Henkel Expands Partnership with Global Distributor Ellsworth Adhesives

Henkel Corporation today announced that it has extended its relationship with leading materials distributor, Ellsworth Adhesives, and will now offer its full line of electronics materials through the Ellsworth distribution network. Ellsworth has promoted and sold Henkel’s Loctite® brand of materials for over 20 years. Through the new agreement, Hysol® and Multicore® brand products will also be available from Ellsworth.

Top among Henkel’s criteria for the initial selection of Ellsworth and subsequent product line expansion is the distributor’s technical expertise and consultative approach. “Ellsworth is arguably one of the most technically astute sales and distribution teams in the business,” says Brian Betti, Henkel North American Distribution Manager. “Their unique ability to design, develop and specify Henkel products and then support those products on a global basis is essential to our customers’ success.”

With over 350 employees worldwide, a North American sales engineering team of more than 50, and equally well-staffed and technically proficient personnel in Europe and Asia, Ellsworth’s level of global resources and local support is completely in sync with Henkel’s commitment to its customers to provide easily accessible, leading-edge products. Delivering on this promise means partnering with firms like Ellsworth that have the infrastructure to support customer requirements. With 18 stocking locations throughout the United States and Mexico, 6 stocking hubs in Europe and 5 in Asia, Ellsworth ensures easy access to Henkel products with an average turnaround time of less than 24 hours. The company plans to open several additional global stocking sites in the near future, which will offer customers even greater accessibility.

Roger Lee, President of Ellsworth Adhesives, says that expansion of the partnership was an obvious decision. “Our relationship with Henkel dates back nearly 20 years, when we first began selling the market-leading Loctite brand of adhesive materials,” comments Lee. “Henkel’s dedication to superior product quality and inimitable global support is unmatched, which results in a win-win-win for Ellsworth, Henkel and, most importantly, the customer. Adding the Hysol and Multicore product lines will only allow us to better serve our customers worldwide with synergistic materials solutions for the entire value chain.”

For more information, please contact Henkel via phone at 949-789-2500 or online at www.henkel.com/electronics. Ellsworth Adhesives can be contacted directly at 1-800-888-0698 or by logging onto http://www.ellsworth.com/.

Contact:
Henkel Corporation

Doug Dixon
http://www.henkel.com/electronics

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