Munich, Germany --- Messe München announces the much-anticipated CEO roundtable at electronica 2008 which will focus on "The contribution of the semiconductor industry to climate protection". Five prominent semiconductor industry CEOs - Peter Bauer from Infineon Technologies, Brian L. Halla from National Semiconductor, Carlo Bozotti from STMicroelectronics, Rich Beyer from Freescale Semiconductor and Dr. Ruediger Mueller, President and CEO of Osram Opto Semiconductors - will describe their companies' contributions to climate protection. They will also discuss the technology and market trends relating to energy efficiency.

The CEO roundtable will take place from 11:00 AMto 12:00noon on November 11, 2008, the first day of the electronica trade fair. The roundtable will take place at the electronica Forum in Hall A2.

Roundtable participants

Infineon Technologies AG is now focused on three major market areas: communications, security and energy efficiency. Peter Bauer, recently appointed CEO and a long-standing member of the Management Board at Infineon, will explain how his company is using technology to help reduce power consumption and environmental pollution.

Rich Beyer , who became Freescale Semiconductor CEO in March 2008, will report on his company's present and future plans to improve energy efficiency. Freescale recently attracted media attention for a 2-watt processor that is currently used in an "eco PC".

National Semiconductor is keenly aware of climate protection and has been involved in the field of energy-saving power management for many years. The company recently entered the photovoltaic market with new technologies. Brian L. Halla, CEO of National Semiconductor, will speak about his company's successes and plans for the future. He will also offer his assessment of future market developments.

STMicroelectronics is also dedicated to reducing energy consumption and CO2 emissions. The company's energy-efficient components range from microcontrollers to MOSFETs and logic ICs. Carlo Bozotti , CEO of the semiconductor group, will describe which ecological trends will affect future markets and what strategies STMicroelectronics will use to pursue them.

Finally, Dr. Ruediger Mueller , President and CEO of Osram Opto Semiconductors, will present his company's initiatives to achieve higher energy efficiency. OSRAM is the pioneer of Thinfilm technology for InGaAlP (Indium Gallium Aluminium Phosphide), InGaN (Indium Gallium Nitride) and GaAs (Gallium Arsenide) and for high-performance LEDs in the visible and infrared spectrum. They are also a leader in manufacturing technology and energy conservation (by maximizing light output per unit power).

About electronica

electronica 2008 will take place at the New Munich Trade Fair Center, November 11-14, 2008.

electronica is the electronics industry's leading international trade fair for components, systems and applications. The trade fair has registered almost 3,000 international exhibitors and expects 78,000 international visitors. The electronica exhibition area encompasses 1,636,000 square feet, and includes special conferences, forums and focus areas. Electronica is considered the leading trade fair for electronic components, systems and applications and is a favorite meeting place for electronics industry executives.

electronica has taken place in Munich every two years since 1964 and is a core component of Messe München International's electronic trade fair network. This network also includes the leading international trade fair Productronica in Munich as well as regional trade fairs in Brazil, Hong Kong, China and India. With more than 8,000 exhibitors and more than 280,000 visitors at these trade fairs, Messe München International is one of the major international trade fair organizers in this segment.