| Category |
Head/Subhead |
| Ask a question |
What do quality managers know...
that production managers don't ? |
| Something new. |
New chemistry reduces defects...
and magically cleans itself. |
| Introduction or announcing. |
Announcing the fastest die placer.
A must see breakthrough. |
| Give a command. |
Try breaking this wrist strap.
It's virtually indestructible. |
| Use numbers and statistics. |
Who ever heard of 8,000 per hour...
from a single placement head? |
| Promise useful information. |
How to avoid the biggest mistake you can make...
in selecting a lead-free solder alloy. |
Highlight your
offer. |
You can now order your flux online.
Just like you order airline tickets. |
| Tell a story. |
They laughed when I suggested online procurement...
but no one is laughing now. |
Make a
recommendation. |
The 5 keys to successful soldering.
You must know NOW. |
| State a benefit. |
Managing multiple platforms - Once difficult...
Now easy. |
Make a
comparison. |
How to solve problems...
at half the noise level and energy use. |
Use words that
help visualize. |
Why some no-clean fluxes...
stink like rotten eggs. |
| Use a testimonial. |
Over 750 cleaning systems sold.
We’ve never had a system returned. |
Offer a free
report or booklet. |
FREE Special Report
Reveals little-known test to find BGA joint defects. |
State proposition
directly. |
X-ray Systems Rebuilt
Free Loaners Available. |
| Arouse curiosity. |
The one multimeter you must own.
Hint: It’s not what you think! |
Promise to reveal
a secret. |
Unlock the secret formula...
To unheard of cleaning effectiveness. |
| Be specific. |
Even loaded with 1000 lbs of stuff...
you can still pull these carts with a single finger. |
| Target. |
We’re looking for Quality Managers...
who hate to waste energy. |
Use a time
element. |
Thermal profile graphs...
generated on the fly. |
| Cost savings. |
Now you can get a precison tool set.
For the incredibly low price of Just $99.00! |
| Give good news. |
You’re never too inexperienced...
to get yourself IPC certified. |
| Offer an alternative. |
We had no time for IPC certification.
So we gave our operators a challenge test. |
| Issue a challenge. |
Can your ESD floor mats...
stand the steamroller test? |
| Stress a guarantee. |
Place 6000 die per hour
Or your money back. |
| State the price. |
$1,000 per month rental |
Seeming
contradiction. |
Profit from dumping chemicals down the drain.
It's 100% Legal! |
| Exclusive offer |
Earn $500 in credits...
with your first order. |
| Address a concern. |
Why gold edge contacts are so delicate...
and what you can do about It. |
| Crazy as it sounds. |
Crazy as it sounds...
renting a test system costs less than buying or leasing. |
| Make a big promise. |
Increase you wire bonding output...
by 18 to 20%. |
| Show ROI. |
Hiring the wrong person...
can costs you three times their annual salary. |
Reasons-why
headline. |
7 reasons why top companies...
prefer this gold wire |
| Answer important question |
3 questions to ask before buying a plasma cleaner...
and one good answer to each. |
| Stress the value |
Simply upgrade to our flux...
and receive $1,500 in credits. |
| Help achieve a goal. |
Now you can reach this throughput...
without chemical additives! |
